(May 29, 2012) AIRAID Filter Company announced today that it has joined the Super Chevy Show, Fun Ford Weekend, and Mega Mopar Action Series as a sponsor. AIRAID, a manufacturer of cold air intake systems and performance filters for daily driven gas and diesel vehicles, muscle cars, and street machines is using the promotion to reach automotive enthusiasts of the popular domestic vehicle brands.
AIRAID’s participation in the three Series will begin with the Mega Mopar Action Series event at Bandimere Speedway in Denver, CO on Sunday, June 3. Bandimere Speedway, along with Maple Grove Raceway, Texas Motorplex, Bristol Dragway, Las Vegas Motor Speedway, Virginia Motorsports Park, Royal Purple Raceway, Castrol Raceway, Rockingham Dragway, Palm Beach International Raceway, Memphis International Raceway, and Gateway Motorsports Park own and operate all of the Super Chevy Show, Fun Ford Weekend, and Mega Mopar Action Series events.
David Edelman, Online and Event Marketing Manager for AIRAID said the Series provides a great fit for their customer base. “We have applications for basically every type of vehicle you see at a Super Chevy Show, Fun Ford Weekend or Mega Mopar Action Series event. Every day we are selling air intake systems and performance filters to owners of cars and trucks wanting more horsepower and increased fuel efficiency,” said Edelman. “Whether it is a participant in the car show that drove their car to the event to be judged for awards, or someone running in one of the bracket racing classes, our products offer a very cost effective and simple installation process to give them an advantage.”
In the month of June, fans of each of the “big-three” branded popular car show and drag race Series will see AIRAID promotions beginning at Denver, then moving to Maple Grove Raceway’s Mega Mopar Action Series event June 9-10; Virginia Motorsports Park Fun Ford Weekend, June 15-17; Gateway Motorsports Park Super Chevy Show, June 22-24; Bandimere Speedway Fun Ford Weekend, June 23-24; Bristol Dragway Fun Ford Weekend, June 29-30. Another fourteen Series events will take place in the U.S. and Canada from July through October.
Maple Grove Raceway track operator and president of the Super Chevy Show series, Lex Dudas, as well as the other track operators are excited to have AIRAID get involved in all three series. “I think AIRAID joining the Series events in a testament to the great shows we have already had this year. Outside of some weather at a few events, our shows have been growing ever since the tracks took over leadership in 2010. Our car counts for car show, drag race, and swap meet are up across the board for the Super Chevy Show and Fun Ford Weekend series, and the Mega Mopar Action Series just kicked off two weeks ago with a great event at the Texas Motorplex” said Dudas. “We can create a tremendous amount of exposure for AIRAID Filter Company and look forward to promoting their brand at all of our shows this season.”