KANSAS CITY (Nov. 18, 2009) – The recent SCSW, Inc. purchase of the Super Chevy Show series represents a completely different concept in the world of motorsports in general, and drag racing in particular. People with racing experience who have invested their careers in the sport are now invested in the series. The benefactors of the purchase will be fans, sponsors, racers and participants.
Drag racing facility owners and operators throughout the United States formed the American Promoters Association (APA) in early 2009. As part of their discussions and work through the APA, several highly experienced track operators became interested in the opportunity to build or acquire their own series. Those owners wanted to put their experience and dedication to the sport into a national series. They formed SCSW, Inc., and purchased the Super Chevy Show series.
The board of directors for SCSW is like a ‘Who’s Who’ in drag racing history: President – John Bandimere Jr.; Executive Vice President – Lex Dudas, Vice Presidents – Bill Bader, Charlie Allen, Bryan Pierce, and Secretary Treasurer – Billy Meyer.
Bandimere is the owner and operator of Bandimere Speedway in Denver. Bandimere Speedway will host a Super Chevy Show event in August. It will be the first time the Speedway has hosted a Super Chevy event in several years.
Anyone who knows Bandimere will agree that he is not a gambling man. But if he was, well, he would bet big on the Super Chevy Show series.
“There is a tremendous amount of talent within the group of operators who now control the Super Chevy Show,” Bandimere said. “One person may have a great way to deal with new sponsors. One person may have a tremendous program for selling tickets. Another will be an expert on participant relations. We are going to take the best methods and apply them all to this one series. This gives us the opportunity to work together and develop a great series. If I was a betting man, I would bet that this series is going to blossom and we are going to bring it back to being the historically great event that it has been in the past.”
Events like the Super Chevy Show have typically been owned by just one individual or one company who rented facilities to host events. They merely paid a small fee to the track owner to use the facility for the event date. In that scenario the promoter operated everything from afar and only came to the venue on the week of an event and provided assignment for track staff.
SCSW is not a single entity promoter; it is only a resource to help provide a point of coordination for the track owners. Now the host tracks will have a stake in ownership and each will be personally involved with the overall series and will be personally responsible for their event.
SCSW is working to hire the competition director position that will help guide the activities at each event, and SCSW is also is working with Forward Sports Marketing on the promotional elements for the series that include sponsorship, media and fan interaction.
“A racer at a recent event put it in perspective to me on what it means for tracks to now own a series,” Forward Sports Marketing’s Ryan Haas said. “They said that all of the sanctioning bodies from ADRL, NMRA, NMCA, NHRA, IHRA, etc…. basically rent or partner with track owners just like the Super Chevy Show Series used to do every season. Now the tracks own the series and are personally invested in the success of the series.
“The tracks hosting the 2010 Super Chevy Show series selected the dates for the schedule, and have committees that will decide everything from racing classes to car show awards and other aspects of the show. It is amazing to be on a conference call with 10 national-caliber track owners and operators to see how well they work together on a project like this.”
Bandimere said the anticipation is brewing across the nation as the ownership group works to put together a thrilling season of Super Chevy Show events.
“I can feel and see the excitement growing with the SCSW members,” Bandimere said. “This has everyone focused on putting on a great show in 2010.”
The Super Chevy Show Series has new owners and a new website as well. SCSW, Inc. team up with Redline Technology to develop a website that features a more modern look with plenty of opportunities for fan interaction.
Everything from the latest news and happenings with the Super Chevy Show to fan photos and rides will be available to visitors of the site. Users can register and comment on articles, events, photos and more. There are links to numerous social networking sites where you can follow the Super Chevy Show and interact with other fans.
The new Super Chevy Show website also features a mobile version for fans who want to visit from their iPhone, Blackberry or other mobile device. More features will be added in the coming weeks including online shopping, downloadable fan content and more.
Roger Gustin Sells Series; Super Chevy Show Will Celebrate Its 30th Anniversary Season Under New Ownership in 2010
KANSAS CITY (Nov. 3, 2009)